Different customer channels require different briefs, formats and delivery arrangements.
Hotels, restaurants & catering
Start with the menu application, required cut or carcass format, portion or weight preference, quantity and delivery rhythm.
Wholesalers & distributors
Define the target customer mix, pack format, buying frequency and receiving requirements.
Retail procurement
Discuss packaging, labelling, product information and supply-programme requirements before commitment.
Institutional buyers
Set out the specification, compliance evidence, tender requirements and receiving process relevant to the programme.
Import and market partners
Clarify the intended import, distribution or customer-development role and the responsibilities each party would carry.